Creating the ultimate marketing ploy-within-a-marketing ploy scenario, DC’s “New 52” has unleashed “Villains Month,” in which the most evil antagonists in the DC Universe take over all of the publisher’s titles throughout September. The first of these books have hit the racks this week, rocking lenticular covers that harken back to 1990s gimmickry in the best/worst way.

I’m not above the allure of a cool presentation, and I picked up five of the new books fully expecting some solid “meh” behind the pretty, pretty 3D imagery. In that sense, I haven’t been too disappointed thus far. But hey, at least it’s gotten us talking about DC’s actual comics again, right guys and gals (but mostly guys)?

Also, the covers sound like death when you rub them together. Here’s proof.

Views: 0

Avatar photo

By James Wortman

James Wortman, Emmy Award-Winning Digital/Social Storyteller and Brand Champion - With more than 18 years of experience in the Digital/Social space, I have a passion for storytelling in all its forms. I have worked with such brands as WWE, Lucasfilm, NBC Sports, G FUEL Energy, Hydrow and Dechert LLP.

Leave a Reply

Your email address will not be published. Required fields are marked *