Say what you will about Jimmy Fallon, but the man is clearly a friend of the video game community. Cliff Bleszinski, design director at Epic Games and mastermind behind the Gears of War franchise, appeared on NBC’s Late Night with Jimmy Fallon early Tuesday morning to announce that the third installment of the blockbuster Xbox 360/PC series would hit shelves in April of next year. He called Gears of War 3 “the worst-kept secret in the video game industry,” referring to the accidental reveal of the hotly anticipated title on Xbox Live last week, when Bleszinski was originally slated to appear on the show.

The Gears head (ha!) premiered a trailer, “Ashes to Ashes,” which introduces some new tentacled creatures and—at long last—a female Gear. Progress? I think so.

Watch the clip below.

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By James Wortman

James Wortman, Emmy Award-Winning Digital/Social Storyteller and Brand Champion - With more than 18 years of experience in the Digital/Social space, I have a passion for storytelling in all its forms. I have worked with such brands as WWE, Lucasfilm, NBC Sports, G FUEL Energy, Hydrow and Dechert LLP.

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