Reuters reports that Louis Leterrier’s The Incredible Hulk took in $54.5 million this weekend, putting the franchise revival at the top of the box office in its opening week. The green goliath went head-to-head with M. Night Shyamalan’s The Happening, which took third place this weekend with only $30.5 million.

Thankfully, most filmgoers were smart enough not to fall for the desperate marketing of Shyamalan’s “first R-rated movie,” a fact beaten into our heads more than a few times in the film’s advertising. Let me guess, the film starts off with an interesting premise which is then tainted by an asinine twist? If this film is a dud, I thnk it’s time that Hollywood puts this one-trick pony out to pasture.
As for The Incredible Hulk? Thoroughly enjoyable, and an exciting addition to the ever-growing cinematic Marvel Universe. Click here for my full review at Broken Frontier.

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By James Wortman

James Wortman, Emmy Award-Winning Digital/Social Storyteller and Brand Champion - With more than 18 years of experience in the Digital/Social space, I have a passion for storytelling in all its forms. I have worked with such brands as WWE, Lucasfilm, NBC Sports, G FUEL Energy, Hydrow and Dechert LLP.

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