The Star Wars merchandising juggernaut rolls on! In anticipation of Comic-Con International—from July 23 through 26 in San Diego—Wired.com reports that Lucasfilm is introducing a new tie-in product that is as strange as it is awesomely geeky: the Darth Vader toaster.

Now available for pre-order on StarWars.com for $54.99, the toaster bears the Star Wars logo and is appropriately shiny and black. Not only does this appliance look cool (well, about as “cool” as a Star Wars-branded toaster can be), but it actually burns an image of Vader’s imposing visage right on the toast. Breakfast has never been this evil.

Says the product description, “Force power not required to operate toaster!”

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By James Wortman

James Wortman, Emmy Award-Winning Digital/Social Storyteller and Brand Champion - With more than 18 years of experience in the Digital/Social space, I have a passion for storytelling in all its forms. I have worked with such brands as WWE, Lucasfilm, NBC Sports, G FUEL Energy, Hydrow and Dechert LLP.

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