As much as I liked the concept and story behind 2008’s Star Wars: The Force Unleashed—an action game that put you in control of Darth Vader’s secret apprentice —I found the gameplay to be extremely lacking in several key areas. LucasArts affirms that the sequel, which hits store shelves Oct. 26, addresses the game’s most glaring issues, namely its repetitive combat and frustrating targeting system. Fingers crossed.

Regardless of how the game actually turns out, the marketing has been pretty amazing. In this television spot, for example, we see Darth Vader get his ass handed to him by his former apprentice Starkiller, who, after sacrificing himself to save the fledgling Rebel Alliance at the end of the last game, is very much alive thanks to the miracle of cloning.

Check out the commercial below.

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By James Wortman

James Wortman, Emmy Award-Winning Digital/Social Storyteller and Brand Champion - With more than 18 years of experience in the Digital/Social space, I have a passion for storytelling in all its forms. I have worked with such brands as WWE, Lucasfilm, NBC Sports, G FUEL Energy, Hydrow and Dechert LLP.

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